Segmenting Your Market is a True “Gift”

I hate mailing labels. Rather I hate receiving mailing labels. Yes, I know they can save a few seconds when you put them on a letter rather than having to write out your return address. I also know that one day I will run out of the 36,523 that I already have from all of the various charities that send them to me. Reality is I just don’t send that many letters any more. I don’t like throwing them out for obvious environmental reasons. And they break down my shredder because of their gummy backs.

I’ve even called one charity to request that they stop sending me the dozens of labels I was getting from them a couple times a year. They continued sending them. I hired a friend to help me declutter and she called them. Didn’t work. I called the organization and asked why they send mailing labels when hardly anyone mails letters these days. The woman replied that some people were still sending money in return. I must not be the only one asking about this because some charities now include a list of potential uses for the labels (eg., putting them on your books). Wouldn’t it be better to send something that people know they need?

Okay, I understand. I’ve worked with many non-profits and know how tight their Read the rest of this entry »