I could never sell toothpaste.
It’s not that I don’t think it’s a beneficial product. And let me reassure you, I do use it, a few times daily even (or so I tell my dentist).
It’s just that when friends have suggested that I take my creative ideas and work in advertising, that’s always been my response: I could never sell toothpaste.
There’s always had to be more than profit for me to enjoy any work assignment.
So I started my own company. And now I get to help companies and organizations that are committed to social responsibility with their communication strategies (that’s big words for help them figure out who they need to talk to, how and when and with what tools).
Green energy companies, health care organizations, and other do gooders…
and that gives all of us a whole lot more than profit.